New vs Established Betting Sites
Should you stick with the tried-and-tested old-school or opt for a shiny new betting site?
On average, new betting sites launch at a rate of about five to ten per year in the UK, providing us with more choice and helping keep both new and established brands competitive.
What's the difference between old and new betting sites?
Newer platforms strive to provide innovative features, competitive odds, and striking promotions in attempts to lure you away from your comfy go-to online bookmaker. Modern sites also tend to be more agile and quicker to adapt to trends faster because they don't have legacy systems holding them back. By contrast, established brands may be slower to change but provide stability and proven performance... not to mention, a sense of trust.
Both types can have their advantages, and which you prefer comes down to what you value most in your betting experience.
1Welcome offers
Do new betting sites have better welcome offers?
Not always, actually. There's a common perception that new betting sites can simply offer huge welcome bonuses as a way to gain traction and attract initial customers. However, research into online customer acquisition shows that promotional incentives alone don't guarantee long-term engagement or loyalty. In other words, a big bonus might get you through the door but it won't necessarily keep you coming back. One of the latest brands on the market, TigerBet, prefers to run consistent promotions rather than one single big sign-up bonus. It's all about what you're looking for.
New betting sites aim to become established betting sites, after all.
2Features
Do new betting sites have better features?
Established brands like Bet365 and William Hill have some of the best live streaming available, anywhere. These platforms have had decades to refine their interfaces and build comprehensive features that appeal to a wide range of bettors.
Newer platforms can't usually compete with that right away, but they may push innovation in other ways. Many launch with modern user interfaces that feel faster even on your mobile, and may introduce the latest popular betting tools such as Bet Builders and Cash Out.
3Easy to join
Do you have to do KYC with new betting sites?
Yes. Know Your Customer is a vital part of operating within the UK for any properly regulated betting site, old or new. These checks are required by the UK Gambling Commission and help verify your identity, prevent fraud, and ensure compliance. Passing KYC is a sure sign that a bookmaker is legitimate.
Key points to remember about new and old betting sites
- New betting sites provide choice, innovation, and competitiveness.
- Established betting sites offer stability, reliability and a sense of trust.
- Both new and established sites can offer great promotions.
- All UK betting sites must be UKGC and KYC compliant.
Top established betting sites
Bet365
The biggest name in betting.
William Hill
One of the most recognised betting brands worldwide.
Ladbrokes
Legendary high street bookmaker packed with promos.
10bet
Established betting site with classic design.
Betfred
British favourite from high street to online.
