Best New UK Betting Sites 2024

£50 Deposit Bonus - T&C's Apply

Free Bets Daily Promotions

100% Deposit Bonus up to £50

10bet have made a great impact in the betting industry since their launch back in 2003, regularly delivering free bets and bonus offers. More →

New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

£40 Welcome Bonus - T&C's Apply

Cash In Your Bets Daily Horse Racing Price Boosts Casino Offers

Bet £10 Get £40 In Bonuses

Join Unibet for the ultimate sports betting experience today! More →

18+. BeGambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet at Evens (2.0)+ on Sports within 7 days. Opt in for £20 in free bets and £20 Casino Bonus. Valid for 7 days. Geographical restrictions and T&C’s apply.

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Live Sports Streams Real Madrid Official Betting Partners

Superb Betting Promotions With Bwin

Bwin has long been one of the biggest betting companies in Europe. They have had associations with some of the best football clubs on the planet and remain Real Madrid's Official Gaming & Betting Partner. Associations with Manchester Utd, Juventus and many more clearly demonstrates the calibre of Bwin. More →

£10 Free Bet - T&C's Apply

Take a Shot at Lottoland Sports

Lottoland opened the Lotto world to its customers and now you can also take a shot at Lottoland Sports!  More →

18+. BeGambleAware.org. Full T&Cs apply Add a bet to your betslip with the minimum stake of £10 and tick “promotion opt in” on the betslip before placing your bet. Once accepted we’ll credit you with a £10 free bet. Only deposits via debit cards will qualify. Minimum odds on qualifying bet 1/1 (2.0). Your qualifying bet must be placed within 7 days after claiming the offer. Ends 31/12/24 at 23:59 GMT. Full T&Cs Apply.

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Cash In Your Bets Daily Horse Racing Price Boosts Casino Offers

Huge Brand, Great Betting Site

32Red Sport is the betting site of world renowned online casino 32Red and a betting site was a natural progression from their gaming brand. More →

£40 Free Bet - T&C's Apply

It's Showtime With BetMGM

BetMGM has landed in the UK in a big way. If you like loyalty rewards then an account with BetMGM is a must. New customers can also claim £40 in free bets.  More →

New customers only. 7 days to place qualifying bet of £10+ at 1/1 (2.0) to receive 4 x Free Bets: x1 £10 Football, x1 £10 Acca, x 1 £10 BetBuilder, x1 £10 Horse Racing. 7 day expiry. Stake not returned. 18+. Exclusions Apply. T&Cs apply.

£50 T&Cs Apply | #AD - T&C's Apply

Double Delight Acca ttacka Best Odds Guaranteed Who Dares Wins Football

Betfred, The Betting Bonus King

Create a new Betfred account today and deposit £10 or more, then place your first bet of £10 on sports betting. Overall you can then receive £50 in bonuses. More →

New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

£50 Free Bet - T&C's Apply

New UK Sports Betting Site

Fafabet is a fairly newcomer to the UK betting scene with a very good website which offers all the betting markets customers are likely to be seeking. More →

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In Play Betting Moneyback Specials

Bet £10 & Get £30 in Free Bets From Bet365

Bet365 is officially the worlds biggest online bookmaker and sportsbook and is recognised brand worldwide. Bet365 continues to grow and grow and cement its place as a premium online gambling destination. More →

*New customers only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

T&C's Apply

Most Popular UK Betting Site

Coral are one of the most popular bookmakers with betting shops dotted around high streets across the UK. More →

£10 Free Bet - T&C's Apply

Bet Your Way With Betway + £10 Free Bet

Sign up at the Betway betting site, deposit and bet £10 and Betway will match that first bet with £10. Your free bet will then be credited to your account. More →

*New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. Free Bet awarded: £10. 1 x £10 must be wagered at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply

£100 Free Bet - T&C's Apply

New UK Based Betting Company

AK Bets set out as a racecourse bookmaker in 2021 and have now taken their services online. More →

Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ GambleAware.org

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The Newest Betting Site In The UK

7Bet is our newest betting site listed to date, with an array of betting features to satisfy your everyday betting requirements it's well worth opening a new betting account with 7Bet. More →

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Great New Customer Betting Offers

Boylesports, established in 1989, is Ireland's leading independent bookmaker as well as being fully licensed and regulated to operate in the UK. More →

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Brand New UK Based Traditional Bookmaker

Gentleman Jim bookmakers is the new online betting site for the proper punter. A traditional bookmaker with a healthy appetite for risk and big wagers, done with minimal fuss. More →

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Various New Betting Offers

Grosvenor Sport from the UK land based casino operator Grosvenor offers a premium betting platform, superb customer rewards and various betting offers. More →

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The New NRG.Bet Exclusive To Betting Sites Ltd

NRG.BET, the brand new betting site brought to you by SharedBet Ltd, operating in the UK. More →

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CopyBet, Sports Betting With A Twist

CopyBet is a new sports betting operator that has recently appeared in the UK market. More →

Full T&Cs apply. New UK customers only. The qualifying bet should be either 1 Single or Accumulator (2+ selections) bet, start at £10, and have 1.9 or greater odds. 5 Free bets which must be placed with a minimum odds of 2 include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet In-play, 1 x £10 Free bet Acca (min 3 selections). To unlock the offer, complete the first deposit via the banking app (Open banking). Max payout – £500. 7 day expiry. 18+. Begambleaware.org

£40 Free Bet - T&C's Apply

Spread Betting Existing Member Free Bets Fixed Odds Betting

£40 in Free Bets With Spreadex

Spreadex offers a fast paced fixed odds sports betting on football, horse racing, cricket, rugby, golf and many other sports. They also offer the world's best sports spread betting service. More →

£30 Free Bet - T&C's Apply

Great New UK Betting Website

Try out BetUK today and enjoy their bet £10 to get £30 in free bets offer. More →

T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ BeGambleAware.org.

T&C's Apply

Brand New Bookmaker & Exclusively Listed

PricedUp is the latest UK betting site offering competitive odds, a user-friendly experience, and a wide range of sports and markets to bet on. More →

£25 Free Bet - T&C's Apply

Best Odds Guaranteed Betting

UK bookmaker Goodwin Racing Ltd has launched their new online sports betting website BetGoodwin that boasts a slick experience that truly focuses on sporting events. More →

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The Star Sports Luxury Betting Site

If you like to make big bets then Star Sports is for you. They have been offering telephone betting to VIP customers for over a decade and have just launched a brand new website which provides access to those wishing to place bets online rather than over the phone. More →

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Weekly Free Bets With NetBet

NetBet are becoming well established as an online sports betting bookmaker and continue to offer exciting betting promotions for new and existing customers that include a weekly £5 free bet when you bet £10 on English football accumulator bets every week. More →

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The All New LiveScore Bet Website

We're delighted to feature LiveScore Bet, a brand new betting website which keeps users well informed when it comes to sports betting event with some of the most useful features bettors will truly enjoy! More →

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Premium UK Based Betting Company

Fitzdares are a UK based high end bookmaker who offer an unparalleled level of service to their customers. A betting account with Fitzdares allows you to bet on their website, over the phone, live chat and even by sending them an email. More →

£40 Welcome Bonus - T&C's Apply

Bet £10 Get £40 in Bonuses

Tote is well renowned for their Scoop6, Placepot, Quadpot and Trifecta horse racing betting products where you can win huge cash prizes from small stakes. More →

New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £/€10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £/€10 Place). Receive £/€20 Tote Credit, £/€10 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org.

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Best Odds Guaranteed

New Daily Betting Offers With Ladbrokes

You must be aged over 18 to open an account at the Ladbrokes betting site. More →

£20 Welcome Bonus - T&C's Apply

Bet £10 Get £10 Free bet, £10 Casino Bonus + 20 Free Spins

VBet now offers a new UK licensed sports betting site to web and mobile customers. More →

£10 Free Bet - T&C's Apply

New Sporting Index Odds Site

You must be aged over 18 to open an account at the Sporting Index betting site. More →

T&C's Apply

DAZN Launches The New DAZN Bet In The UK

The DAZN sports streaming service now offers DAZN Bet, an impressive sports betting website available to UK customers. At DAZN Bet, new and existing customers can enjoy various sports betting offers upon registration and on selected sporting events. More →

T&C's Apply

Moneyback Specials Football Acca Insurance VIP Clubs Cash Out

One Of The First Betting Sites

Sign up at Sportingbet today to enjoy a huge range of loyalty betting promotions. More →

£30 T&Cs Apply | #AD - T&C's Apply

High Five Promotion Offer Club 200% Deposit Bonus Unique Offers Super Sub Cash In My Bet

Bet £10, Get £30 With William Hill

William Hill is undoubtedly the most recognised betting brand in the UK and one of the leading betting brands worldwide. More →

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

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Exclusive & New UK Betting Site

Vickers Bet are a UK based independent bookmaker that now offer a new fully licensed online betting website. More →

£20 Free Bet - T&C's Apply

Most Unique Kind Of Betting Site

Kwiff is by far the most unique kind of betting site to hit the industry as of late. Whenever you make any bet on Kwiff there is a chance the odds for the bet could be supercharged. More →

New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly

T&C's Apply

Superb UK Based Betting Company

Rhino Bet is yet another exclusive UK based betting company introduced by Betting Sites Ltd. More →

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Offers Excellent Betting Promotions

Introducing Hollywoodbets, a brand new sports betting website for UK visitors where new customers can enjoy regular betting event offers and promotions. More →

£35 Free Bet - T&C's Apply

FSB Tech

Excellent Site For Betting Offers

QuinnBet now offers customers a premium sports betting site powered by FSB Tech. More →

T&C's Apply

Profit Boosts Best Sports Odds Unique Member Offers In Play Betting

An Awesome Betting Experience

LeoVegas offers users an awesome sports betting website that's available to use for UK customers. More →

£10 Free Bet - T&C's Apply

The Pools Now Offers Their New Betting Site

The Pools is one of the longest running sports betting businesses in the UK having been founded in 1923. It's only since 2021 The Pools has started offering fixed odds sports betting alongside their famous pools betting products. More →

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Planet Sport Introduces Sports Betting

Planet Sport Bet, the sports betting site of Planet Sport, a renowned UK sports network in operation since 1997 that runs sporting news sites such as Football365 and many more. More →

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Exceptional UK Operated Betting Website

Midnite began as a start up eSports betting website but has now evolved into a fully loaded real event sports betting site. More →

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One Of The UK's Biggest Bookies

Established in 1946 BetVictor originally named Victor Chandler has been extremely focused in building an online sports betting business that has set standards across the industry with their excellent in house developed sports betting service.With lightning fast bet placement technology and daily promotions, BetVictor is certainly one of the most used fully UK licensed and regulated bookmakers online. More →

T&C's Apply

Fantastic UK Sports Betting Site

The Party brand is highly reputable and reliable in the world of online gambling with partypoker having millions of users.  More →

£10 Free Bet - T&C's Apply

New Betting Site

New £10 Betting Site Offer From Interbet

Interbet is a brand new UK betting website that is offering new customers a £10 free bet. Be sure to add the promo code FREE when you sign up to ensure you get your free bet should you opt in. More →

£40 T&Cs Apply | #AD - T&C's Apply

All the sport, all the bets with talkSPORT BET

Your favourite national sports radio service now offers sports betting at the talkSPORT BET site. More →

18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. T&Cs apply. begambleaware.org | Please gamble responsibly.

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Long Established UK Bookmaker

Gamebookers has been online since 1998 and is one of the longest standing online bookmakers that has stood the test of time. They were the first online bookmakers to allow customers the opportunity to sell bets back to the house, now commonly known as cash out and among the first to offer a free SMS results and scores service. More →

T&C's Apply

Fantasy & Fixed Odds Betting Site

FanTeam is newly launched UK betting site that allows you to mix your betting up with a fixed odds sports betting service along with fantasy sports betting. More →

£15 Free Bet - T&C's Apply

Bet £10 & Get £15 With mr.play

All new mr.play customers can enjoy a £15 free bet to use on their betting site. More →

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Most Traditional Betting Exchange

You must be aged over 18 to open an account at the Betdaq betting site. More →

T&C's Apply

New UK Operated Betting Company

BresBet offers a robust, easy to use UK betting website for their customers and they also offer a wide selection of promotions daily. More →

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Featured New Betting Site With Top Offers

UK based Betzone is a great choice for an all round betting experience with plenty on offer when it comes to sports betting. New customers can also get some top betting offers on a great range of current sporting events! More →

T&C's Apply

Bet on sport at Virgin Bet today!

With Virgin being such a diverse and reputable brand you can be sure they offer an exciting, safe and secure online betting experience at their newly launched Virgin Bet website. More →

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New & Exclusive Space Sports Betting Site

Space Sports is an exciting new betting site that offers users second to none online sports betting experience. Start enjoying Space Sports today with betting markets on an impressive range of sports events with competitive odds, features and promotions. More →

£10 Free Bet - T&C's Apply

Bet £10 Get £10 With Bzeebet

Bzeebet is offering customers in the UK a comprehensive sports betting platform. More →

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Bet Online + Telephone

Open a UK licensed telephone betting account with Ken Howells today. You can also bet online directly at their recently launched website. More →

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New UK Operated Betting Website

BetAnsells have been bookmakers since 1920 and now offer a new UK licensed betting service to new customers nationwide. More →

£10 Free Bet - T&C's Apply

£10 Free Bet Offer With ZetBet

ZetBet delivers great sports betting action with a clean interface, plenty of betting markets, and fair odds along with a £10 free bet offer for new customers. More →

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Great New UK Sports Betting Site

PariMatch has long been a huge betting company across Europe and now offer their high quality betting website to UK customers. More →

£500 Cash Back Bonus - T&C's Apply

Telephone Betting

New UK Based Betting Company

Get up to £500 refunded to your betting account as real money when you join Geoff Banks Online today. Geoff Banks has been a major name in on-course betting for decades and their new online sportsbook offers a decent range of betting markets and daily racing promotions for all of their customers. More →

Up to £500 refunded as real money for new Geoff Banks Online accounts following their first month of holding a Geoff Banks Online account. Geoff Banks Online will return 10% of any net losses made in the first month of wagering. Maximum rebate is £500 per customer. Rebate will be calculated and made to your account by the 32nd day following Account opening. Refunds are made in Real Money, not Free Bets and may be withdrawn. Minimum wagering requirement of 10 settled wagers within the opening month of your account. Offer cannot be used in conjunction with any other offers. Geoff Banks Online reserves the right to withhold, restrict or cancel this offer from individual account holders at its own discretion and without prior notice.

£10 Free Bet - T&C's Apply

£10 Free Bet For New Customers

Hopa now offers sports betting powered by SBTech in addition to their popular online casino. More →

£10 Free Bet - T&C's Apply

Bet £10 Get £10 With NagsBet

NagsBet offers a user-friendly interface, with extensive horse racing betting coverage, and impressive betting options. More →

T&C's Apply

Brand New UK Betting Site

You must be aged over 18 to open an account at the Casumo betting site. More →

T&C's Apply

Brand New Exclusive Betting Site

Fitzwilliam Sports is a UK based bookmaker that offers users a unique request a bet style betting website. With Fitzwilliam Sports you can bet through their website or by using their telephone betting service. More →

£10 Free Bet - T&C's Apply

New £10 Free Bet With Betiton

You must be aged over 18 to open an account at the Betiton betting site. More →

T&C's Apply

Great New UK Based Bookmaker

Betting with a UK independent bookmaker just got greater, as GreatBet have you covered. More →

£10 Free Bet - T&C's Apply

SBTech

The All New Karamba Betting Site!

Karamba is a brand new bookmaker to our website which offers a simple free bet promotion to the tune of £10. Claim your £10 free bet by depositing and betting £10 on any sport! More →

£10 Risk Free Bet - T&C's Apply

Betting Exchange

£10 Bet Refund with Smarkets

Join Smarkets. More →

£100 Free Bet - T&C's Apply

Betfair Sports Betting & Exchange

Join Betfair today, bet on a gigantic range of markets and trade on the betting exchange. New customers can enjoy £100 in free bets! More →

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply

T&C's Apply

10% Cash Back With All British Sports

All British Sports is one of the new UK sports betting websites operated by one of the UK's leading gambling companies L&L Europe Ltd. More →

T&C's Apply

All New Wales Based Bookmaker

Introducing, DragonBet a brand new sports betting company with a mission of becoming the bookmaker of Wales. More →

£500 Cash Back Bonus - T&C's Apply

Telephone Betting

Bet By Calling 08000 421 321

Set up a an account with Goodwin today for the best telephone sports betting service and get up to £500 money back on horse racing bets. More →

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Legendary Sports Betting Offers

Paddy Power are another industry favourite, also with high street chains up and down the country. Paddy Power are also famous for its entertaining TV ads and have the most social media followers out of all the betting companies. More →

T&C's Apply

You must be aged over 18 to open an account at the Betano betting site. More →

£25 Free Bet - T&C's Apply

Best Odds Guaranteed Betting

UK bookmaker Goodwin Racing Ltd has launched their new online sports betting website BetGoodwin that boasts a slick experience that truly focuses on sporting events. More →

T&C's Apply

Bet The Wright Way With BetWright

Launched in December 2024, BetWright is the very latest betting company based in the UK operating their new betting site on the Playbook betting platform which many bettors will be familiar with. More →

T&C's Apply

All New Wales Based Bookmaker

Introducing, DragonBet a brand new sports betting company with a mission of becoming the bookmaker of Wales. More →

T&C's Apply

All New GGBET UK Bookmaker Site

GGBET is an all new UK licensed betting brand that offers a very good sports betting experience. With bundles of features such as in-play and cash out betting GGBET is a good choice for beginners and experienced bettors. More →

£100 Free Bet - T&C's Apply

Offers WhatsApp Betting Services

Betting on the move directly with betting traders has just got better with Message Bet. More →

£30 T&Cs Apply | #AD - T&C's Apply

All the sport, all the bets with talkSPORT BET

Your favourite national sports radio service now offers sports betting at the talkSPORT BET site. More →

18+ New customers only. Opt in & bet £10+ via mobile on any football market at 2.00+ odds within 7 days. No Cash out. Get 6x £5 Free Bets on selected markets. Free bets expire in 7 days. T&Cs apply, see below. GambleAware.org | Please gamble responsibly

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Best Odds Guaranteed

0800 368 9352

WilsonBet offers a UK licensed telephone betting service to new customers nationwide. More →