The Best New Betting Sites in the UK

Yes, provided they hold a valid license from the UK Gambling Commission (UKGC). All operators listed on Betting Sites are fully UKGC-licensed, which means they adhere to strict requirements on security and fairness for your protection.

We check the operator's UKGC licence, ownership structure, regulatory history, payment partners, security standards, and overall platform quality. Only sites that pass our checks are listed.

New betting sites often launch with stronger welcome offers, more competitive odds, and modern platforms for their sites and mobile apps, as they try to attract new players. We ensure these advantages don't come at the cost of safety or reliability.

Sometimes. You may find some new bookmakers offer larger, or at least more creative, bonuses to gain attention. Others focus on longer-term loyalty.

On average, only a handful of UKGC-licensed betting sites launch each year. Because licensing and compliance standards are strict, new bookmakers enter the market less often than in other countries. We update this page whenever a new operator that makes the cut goes live.

Most new UK bookmakers support popular options like Visa, Mastercard, PayPal, Apple Pay, and brank transfer.

Some operators close due to commercial reasons, mergers, rebranding, or failure to meet regulatory requirements. We continuously monitor the status of every listed bookmaker.