PricedUp, a new UK sports betting site, has launched and is quickly making waves in the industry with its ambitious approach to offering better value and enhanced betting experiences. Operated by Off Course Bookmakers Limited and licensed under the UK Gambling Commission with license number 1776, PricedUp is set to challenge the status quo among UK bookmakers by focusing on providing unbeatable odds and exciting promotions. The site has strategically positioned itself as a go-to destination for bettors looking for competitive odds, especially on major events, with its promise of event-specific odds boosts that aim to outshine those offered by other UK bookmakers.
One of the standout moves by PricedUp is the recruitment of popular Racing Blogger Stephen Power as their brand ambassador. Known for his deep insights into horse racing and his engaging presence on social media, Power’s involvement brings a wealth of credibility and expertise to PricedUp. His role as brand ambassador is expected to resonate well with the betting community, particularly with horse racing enthusiasts who value informed commentary and expert tips. Power's association with PricedUp signals the site’s commitment to offering not just great odds, but also valuable content and insights to enhance the overall betting experience.
PricedUp is powered by the highly-regarded Playbook sports betting software, which ensures a seamless and user-friendly betting experience. Playbook is known for its reliability, speed, and intuitive design, making it easier for bettors to navigate the site and place their bets with confidence. Additionally, PricedUp differentiates itself from many other UK online bookmakers by accepting larger stakes, catering to high-rollers and those looking to place more substantial wagers. This feature is likely to attract serious bettors who often find themselves limited by lower maximum bet sizes on other platforms.
In addition to offering competitive odds and accommodating larger stakes, PricedUp is packed with promotions and free bets, further enhancing its appeal. These promotions are designed to keep the betting experience lively and rewarding, giving customers more opportunities to maximise their winnings. Whether it’s through regular free bet offers or event-specific promotions, PricedUp ensures that there’s always something extra on offer for its users.
Overall, PricedUp is positioning itself as a formidable player in the UK sports betting market. With its focus on unbeatable odds, high-profile endorsements, advanced technology, and customer-friendly promotions, PricedUp is set to attract a wide range of bettors looking for a superior betting experience. Whether you’re a casual punter or a serious bettor, PricedUp offers a compelling alternative to traditional bookmakers.
71 Sports Betting Sites As of 16th Jul 2025
Swifty Sports
£20 Free Bet For New Accounts
Swifty Sports is exclusive to Betting Sites Ltd that we listed in late March 2025 when their new betting site launched. They offer a fairly robust betting platform if you're seeking something brand new.
- One of the newest betting company in the UK
- Offers a decent range of events and markets
- Regular betting odds boosts and promotions
- £20 free bet offer for first time customers
BetTOM
£25 Free Bet For New Accounts
Super fresh betting brand BetTOM went live around May 2025 powered by the all new Everymatrix betting software. BetTOM has delivered a really efficient betting website to market.
- UK owned and operated
- Regular betting account rewards
- Fast account set up and withdrawals
Tote
£30 Free Bet For New Accounts
New customers online only. Eligibility restrictions apply. One welcome offer per customer. Bet a minimum of £/€10 at odds of 1/1 (2.0) or greater across sports or racing (if EW then min £/€10 Win + £/€10 Place) within 7 days of registration to qualify. Receive £/€20 Tote Credit, £/€10 sports Free Bet and 20 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. Qualifying bet is the first racing pool or sports bet added to the bet slip. 7-day expiry. 18+. Full T&Cs apply. Gambleaware.org.
AK Bets
£100 Free Bet For New Accounts
AK Bets is a rapidly growing bookmaker in the UK with roots at Irish racecourses. They offer exceptional odds across all sports and all around fast customer service. AK Bets also offers instant withdrawals.
- Instant withdrawals
- Daily betting offers
- One of the best new betting sites
- Recent re-launch on a new operating licence
10bet
£50 Deposit Bonus For New Accounts
10bet, launched in 2003, is a well established bookmaker we recommend based on our evaluation. With nearly two decades of experience, 10bet provides a variety of betting markets and features designed for all types of bettors.
- Competitive odds across numerous sports
- Regular promotions and free bet offers
- Robust live betting platform
- User friendly website and mobile app
Ladbrokes
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Betfred
T&Cs Apply | #AD
Betfred, founded in 1967, earns our recommendation given its long-standing presence in the betting industry. With over five decades of experience, this bookmaker offers an extensive range of betting markets, bonuses and features tailored to diverse punters.
- Consistently competitive odds across sports, backed by regular market analysis
- Generous promotions, such as free bets and enhanced odds, with transparent terms
- A proven live betting platform, refined over years of operation
- A straightforward website and mobile app, designed for usability and secure transactions
Betway
£30 Free Bet For New Accounts
A betting account with Betway is highly recommended by us. You will find plenty of betting markets and features from this company who launched in 2006.
- Best odds guaranteed
- Consistent betting offers
- Daily betting boosts
- Easy to use website
- £30 Free Bet & £30 Uber Eats Voucher Offer
Coral
With over 1000 betting shops around the UK, Coral are one of the largest online bookmakers. As such customers can enjoy highly secure betting and some of the best promotions for sports betting everyday.
- Various unique features for Coral betting accounts
- Easy to navigate for lists of betting events and markets
- Better odds than many other betting companies
- In-depth betting news and analysis
Bet365
*New customers only. Min deposit requirement. Registration Required. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Unibet
£40 Welcome Bonus For New Accounts
Unibet is a big name in betting having been around since 1997. If you are new to betting Unibet will be a great pick to get started.
- Choice of sign up offers
- Huge selection of betting events
- Easy to make bets
Bwin
QuinnBet
£25 Free Bet For New Accounts
New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to receive a £5 Free Bet even if your account is up or losses are under £5. Gamble Responsibly. T&CS Apply.
Lottoland Sports
£10 Free Bet For New Accounts
18+. BeGambleAware.org. Full T&Cs apply
Add a bet to your betslip with the minimum stake of £10 and tick “promotion opt in” on the betslip before placing your bet. Once accepted we’ll credit you with a £10 free bet. Only deposits via debit cards will qualify. Minimum odds on qualifying bet 1/1 (2.0). Your qualifying bet must be placed within 7 days after claiming the offer. Ends 31/12/24 at 23:59 GMT. Full T&Cs Apply.
Spreadex
£60 Free Bet For New Accounts
Spread betting losses can exceed deposit. 18+ www.gambleaware.org. Place a £10 fixed odds bet at minimum odds of 1/2 and get 3 x £10 free fixed odds bets, 3 x £5 Total Goals football spread bets and 3 x £5 Winning Favourites spread bets and a £1 racing Race Index spread bet.
BetMGM
£10 Free Bet For New Accounts
New cust only. 7 days to place a qualifying bet of £10 at Evens (1/1) for 1 x £10 Free Bets (min odds 2/1). Expires 07/04/25 09:00. Cannot be used on e-sports & non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply.
Kwiff
£20 Free Bet For New Accounts
New customers & 18+ only. Min. deposit of £/€10.
Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours.
Additional T&Cs apply. Please gamble responsibly
Bet UK
£10 Free Bet For New Accounts
Sports Offer: New cust only. Opt-in required. Deposit & place a bet within 7 days and settle a £10 minimum bet at odds of 4/5 (1.8) or greater to be credited with 1 x £10 Free Bet on sportsbook minimum odds 2/1 (3.0) or greater, cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Stake not returned. 18+. T&Cs Apply.
CopyBet
Full T&Cs apply. New UK customers only. The qualifying bet should be either 1 Single or Accumulator (2+ selections) bet, start at £10, and have 1.9 or greater odds. 5 Free bets which must be placed with a minimum odds of 2 include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet In-play, 1 x £10 Free bet Acca (min 3 selections). To unlock the offer, complete the first deposit via the banking app (Open banking). Max payout – £500. 7 day expiry. 18+. Begambleaware.org
William Hill
£30 T&Cs Apply | #AD
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
Geoff Banks
£500 Cash Back Bonus For New Accounts
Up to £500 refunded as real money for new Geoff Banks Online accounts following their first month of holding a Geoff Banks Online account. Geoff Banks Online will return 10% of any net losses made in the first month of wagering. Maximum rebate is £500 per customer. Rebate will be calculated and made to your account by the 32nd day following Account opening. Refunds are made in Real Money, not Free Bets and may be withdrawn. Minimum wagering requirement of 10 settled wagers within the opening month of your account. Offer cannot be used in conjunction with any other offers. Geoff Banks Online reserves the right to withhold, restrict or cancel this offer from individual account holders at its own discretion and without prior notice.
talkSPORT BET
£30 T&Cs Apply | #AD
18+ New customers only. Opt in & bet £10+ via mobile on any football market at 2.00+ odds within 7 days. No Cash out. Get 6x £5 Free Bets on selected markets. Free bets expire in 7 days. T&Cs apply, see below. GambleAware.org | Please gamble responsibly
