Jason Heavey

Best Odds Guaranteed

by Jason Heavey

Follow on Twitter

Best Odds Guaranteed (BOG)

Punting is a tricky enough business. So when those Bentley-driving bookmakers start bombarding the betting public with offers, tempting us to part with our cash, it can become a puzzle just to work out what is a good deal or a damp squib.

But occasionally those lovely layers come up with promotions that are absolute no- brainers and one of them is Best Odds Guaranteed. You might have heard or seen this phrase but what does it actually mean?

Betting firms offering Best Odds Guaranteed (BOG) on UK and Irish horse racing and greyhounds means that if the starting price (SP) is higher than the fixed odds you take, the bookmakers will pay out at the larger price.

For example, if you take the fixed price of 10/1 about a horse on the morning of a race and it wins at an SP of 14/1, you will be paid out at 14/1. Told you it was a no brainer...

Better than BOG standard

Best Odds Guaranteed is a fast-growing promotion that has more or less become a standard offering by every leading bookie. Initially, firms offered a few select qualifying BOG races each day but now almost every horse race in the UK and Ireland comes with the BOG promo and it applies to both win and each-way singles and multiple bets. What it offers is that extra bit of value to punters.

One of punters’ biggest fears is missing out on the best price. If you fancy a horse and are unsure whether to take the price on offer at the time or gamble that the SP will be bigger, then it is always a conundrum whether to stick or twist. Best Odds Guaranteed takes away the risk. You take the price in the safe knowledge that if your tip goes for a walk in the market before the off you will collect at the SP if the nag wins. Equally, if you take the fixed price and the horse is smashed up in the ring and wins at a shorter SP, then you’ve got the bigger price in the bag.

The key is to take the price. However, if you take the SP when placing a bet on a BOG race then you will, of course, be paid out at the SP.

Multiple reasons not to BOG off

Best Odds Guaranteed is not exclusive to single bets. It is particularly useful when having a multiple, whether it is a Lucky 15, Heinz or a Super Heinz. Just make sure your selections definitely qualify for Best Odds Guaranteed. You will have to check the individual bookmaker’s T&Cs, which can vary from firm to firm.

For example, at present Stan James offers BOG from 10am each day, so you could lose out if you place a bet earlier than that. Ditto Ladbrokes, which offers BOG from 9am each day. And Coral only offers BOG, or Best Price Guaranteed (BPG) as it refers to it, for bets struck online or on mobile on the day of the race.

Ante-post bets don’t usually qualify for Best Odds Guaranteed. Equally, BOG does not usually apply to international races, tote pools or special markets.

And all bookmakers state in their Ts and Cs that they reserve the right to decline certain clients the right to use Best Odds Guaranteed. Again, consult the Ts and Cs.

Be lucky!

Sports Betting Sites see all

Volt Sports betting site

Volt Sports

Novibet betting site

Novibet

Free Bet

£25
Grosvenor Sport betting site

Grosvenor Sport

MansionBet betting site

MansionBet

Deposit Bonus

£50
Interbet betting site

Interbet

Free Bet

£10
Betboro betting site

Betboro

Free Bet

£25
Totesport betting site

Totesport

MoPlay betting site

MoPlay

Free Bet

£30
BetRegal betting site

BetRegal

Free Bet

£20
FansBet betting site

FansBet

Cash Back Bonus

£20
Betfred betting site

Betfred

Free Bet

£30
Unibet betting site

Unibet

Cash Back Bonus

£40
Ladbrokes betting site

Ladbrokes

Free Bet

£20
Coral betting site

Coral

Free Bet

£20
BetVictor betting site

BetVictor

Free Bet

£30
Star Sports betting site

Star Sports

TonyBet betting site

TonyBet

Welcome Bonus

£200
Betway betting site

Betway

Free Bet

£30
Bethard betting site

Bethard

Deposit Bonus

£50
Winner Sports betting site

Winner Sports

Deposit Bonus

£200
Boylesports betting site

Boylesports

Free Bet

£25
Genting Bet betting site

Genting Bet

£10
Mobilebet betting site

Mobilebet

Free Bet

£10
138.com betting site

138.com

Free Bet

£10
SportPesa betting site

SportPesa

Free Bet

£10
Letou betting site

Letou

SetantaBet betting site

SetantaBet

JenningsBet betting site

JenningsBet

TLCBET betting site

TLCBET

Free Bet

£50
BetVision betting site

BetVision

12BET betting site

12BET

Free Bet

£35
Fun88 betting site

Fun88

Free Bet

£28
Ole777 betting site

Ole777

Free Bet

£30
BetEast betting site

BetEast

Redbet betting site

Redbet

Karamba  betting site

Karamba

Free Bet

£10
SportNation betting site

SportNation

Deposit Bonus

£100
PWR.BET betting site

PWR.BET

Goliath Sport betting site

Goliath Sport

Free Bet

£10
Guts Sports betting site

Guts Sports

£20
Royal Panda betting site

Royal Panda

Free Bet

£20
Rizk Sports betting site

Rizk Sports

BetBull betting site

BetBull

Free Bet

£20
RedZoneSports betting site

RedZoneSports

Deposit Bonus

BETSID betting site

BETSID

Free Bet

£10
Bwin betting site

Bwin

Free Bet

£10
QuinnBet betting site

QuinnBet

Free Bet

£10
ComeOn betting site

ComeOn

Free Bet

£10
Smarkets betting site

Smarkets

Risk Free Bet

£10
32Red Sport betting site

32Red Sport

Welcome Bonus

£100
LV BET betting site

LV BET

Free Bet

£100
888sport betting site

888sport

Free Bet

£30
Toals betting site

Toals

Free Bet

£250
William Hill betting site

William Hill

Free Bet

£30
Black Type Bet betting site

Black Type Bet

Free Bet

£10
21Bet betting site

21Bet

Free Bet

£10
BetBright betting site

BetBright

Deposit Bonus

£125
K8 Sports betting site

K8 Sports

Matched Deposit Bonus

£50
BetStars betting site

BetStars

Free Bet

£20
Jetbull betting site

Jetbull

Welcome Bonus

£75
Bet at Home betting site

Bet at Home

Spreadex betting site

Spreadex

Cash Back Bonus

£300
NetBet betting site

NetBet

Welcome Bonus

£50
Tote betting site

Tote

Deposit Bonus

£80
Bet365 betting site

Bet365

EnergyBet betting site

EnergyBet

Free Bet

£50
188BET betting site

188BET

Free Bet

£20
Betdaq betting site

Betdaq

Free Bet

£25
Betfair betting site

Betfair

Free Bet

£100
Betsafe betting site

Betsafe

Free Bet

£30
VBet betting site

VBet

Welcome Bonus

£75
Betsson betting site

Betsson

Free Bet

£50